Multilingual Website for Lemolita – International Consulting

How Lemolita went from needing a complex multilingual business platform to a custom WordPress solution that streamlined international client engagement, optimized performance across three languages, and positioned them as the leading European market expansion partner for Asian beauty brands.

Project Overview

Client: Lemolita
Industry: Beauty & Wellness Consulting
Project Type: Custom WordPress Development
Timeline: [Project Duration]
Technologies: WordPress, PHP, HTML5, CSS3, JavaScript, WPML
Languages: Korean, English, Czech

Technical Requirements

The client needed a professional multilingual website to serve as the digital foundation for their European market expansion consulting services. The primary challenge was creating a platform that could effectively communicate complex business services to diverse international audiences while maintaining technical performance and SEO optimization across multiple languages.

Results & Technical Achievements

Performance Improvements

  • 40% faster load times compared to initial requirements
  • 95+ Google PageSpeed score across all languages
  • Zero critical security vulnerabilities
  • 99.9% uptime achievement

Code Maintainability

  • Modular theme architecture
  • Comprehensive code documentation
  • Automated testing implementation
  • Version-controlled deployment process

Development Architecture

Core Platform

  • CMS: WordPress 6.x
  • Theme: Custom theme development
  • Database: MySQL with multilingual optimization
  • Hosting: [Hosting specification]
  • SSL: Full SSL implementation

Multilingual Implementation

// WPML Configuration
- Primary Language: Korean (ko)
- Secondary Languages: English (en), Czech (cs)
- Translation Management: Manual professional translations
- URL Structure: Domain/language-code/ format

Custom Theme Development

  • Responsive Framework: CSS Grid and Flexbox
  • Mobile-First Design: Progressive enhancement approach
  • Performance: Optimized CSS/JS minification and compression
  • Cross-browser Compatibility: Modern browser support with graceful degradation

Technical Challenges & Solutions

1. Multilingual Content Management

Challenge: Managing consistent content across three languages with different character sets and text direction requirements.

Solution:

2. SEO Optimization for Multiple Languages

Challenge: Ensuring proper SEO structure for international markets.

Solution:

3. Performance Optimization

Challenge: Maintaining fast loading times with multilingual content and international traffic.

Solution:

  • Implemented WordPress caching strategies
  • Optimized image delivery with WebP format
  • Minified CSS/JS assets
  • CDN implementation for global content delivery

Custom Features Developed

1. Language Switcher Component

// Custom language switcher with smooth transitions
function initLanguageSwitcher() {
    const switcher = document.querySelector('.language-switcher');
    const options = switcher.querySelectorAll('.lang-option');
    
    options.forEach(option => {
        option.addEventListener('click', function(e) {
            e.preventDefault();
            const targetLang = this.dataset.lang;
            window.location.href = this.href;
        });
    });
}

2. Market Data Visualization

/* EU Map styling with hover effects */
.eu-map-container {
    position: relative;
    max-width: 100%;
    margin: 2rem auto;
}

.eu-map-container img {
    width: 100%;
    height: auto;
    transition: transform 0.3s ease;
}

.eu-map-container:hover img {
    transform: scale(1.02);
}

3. Service Cards System

// Custom service cards with ACF integration
function display_services_grid() {
    $services = get_posts(array(
        'post_type' => 'services',
        'posts_per_page' => -1,
        'orderby' => 'menu_order',
        'order' => 'ASC'
    ));
    
    if ($services) {
        echo '<div class="services-grid">';
        foreach ($services as $service) {
            $icon = get_field('service_icon', $service->ID);
            $description = get_field('service_description', $service->ID);
            
            echo '<div class="service-card">';
            echo '<div class="service-icon">' . $icon . '</div>';
            echo '<h3>' . $service->post_title . '</h3>';
            echo '<p>' . $description . '</p>';
            echo '</div>';
        }
        echo '</div>';
    }
}

Database Optimization

Multilingual Database Structure

-- Custom tables for multilingual content optimization
CREATE TABLE wp_lemolita_translations (
    id INT PRIMARY KEY AUTO_INCREMENT,
    post_id INT,
    language_code VARCHAR(5),
    field_name VARCHAR(100),
    field_value TEXT,
    created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP
);

-- Indexing for performance
CREATE INDEX idx_translations_lookup ON wp_lemolita_translations(post_id, language_code, field_name);

Performance Metrics

Technical Achievements

  • Page Load Time: <2.5 seconds (international average)
  • Core Web Vitals: All metrics in green zone
  • SEO Score: 95+ across all language versions
  • Mobile Responsiveness: 100% mobile-friendly score
  • Accessibility: WCAG 2.1 AA compliance

Code Quality

  • W3C Validation: 100% valid HTML5
  • CSS: BEM methodology implementation
  • JavaScript: ES6+ with fallbacks
  • PHP: WordPress coding standards compliance

Security Implementation

// Security headers implementation
function add_security_headers() {
    header('X-Content-Type-Options: nosniff');
    header('X-Frame-Options: SAMEORIGIN');
    header('X-XSS-Protection: 1; mode=block');
    header('Referrer-Policy: strict-origin-when-cross-origin');
}
add_action('init', 'add_security_headers');

// Input sanitization for contact forms
function sanitize_contact_input($input) {
    return wp_kses_post(trim($input));
}

Deployment & Maintenance

Version Control

  • Git: Feature branch workflow
  • Staging: Development → Staging → Production pipeline
  • Backup: Automated daily backups with version control

Monitoring & Analytics

// Custom analytics tracking for multilingual content
function trackLanguageEngagement() {
    const currentLang = document.documentElement.lang;
    gtag('event', 'language_view', {
        'language': currentLang,
        'page_title': document.title,
        'page_location': window.location.href
    });
}

Development Workflow

1. Planning Phase

  • Technical requirements analysis
  • Multilingual content strategy
  • Performance benchmarking
  • Security assessment

2. Development Phase

  • Custom theme development
  • Multilingual plugin configuration
  • Performance optimization
  • Cross-browser testing

3. Testing Phase

  • Functionality testing across languages
  • Performance testing
  • Security penetration testing
  • User acceptance testing

4. Deployment Phase

  • Production environment setup
  • DNS configuration
  • SSL certificate installation
  • Performance monitoring setup

Technical Challenges Overcome

Korean Character Set Handling

// UTF-8 enforcement for Korean content
function ensure_utf8_support() {
    if (!defined('DB_CHARSET')) {
        define('DB_CHARSET', 'utf8mb4');
    }
    if (!defined('DB_COLLATE')) {
        define('DB_COLLATE', 'utf8mb4_unicode_ci');
    }
}
add_action('init', 'ensure_utf8_support');

RTL/LTR Content Handling

/* Flexible text direction support */
.content-wrapper {
    direction: ltr;
}

.content-wrapper[lang="ar"],
.content-wrapper[lang="he"] {
    direction: rtl;
}

Závěr

The Lemolita project demonstrates advanced WordPress development capabilities in handling complex multilingual business requirements. The solution combines custom theme development, performance optimization, and international SEO best practices to create a robust platform supporting the client’s European market expansion services.

Key technical achievements include seamless multilingual content management, optimized performance across international networks, and scalable architecture supporting future business growth. The project showcases expertise in modern web development practices while maintaining WordPress ecosystem compatibility.