{"id":2250,"date":"2024-03-24T11:55:16","date_gmt":"2024-03-24T11:55:16","guid":{"rendered":"https:\/\/libiweb.com\/?post_type=showcase&p=2250"},"modified":"2025-05-05T14:40:46","modified_gmt":"2025-05-05T12:40:46","slug":"case-study-driving-chavelle-cosmetics-growth-with-improved-visibility-shopify-seo","status":"publish","type":"showcase","link":"https:\/\/libiweb.com\/cs\/showcase\/case-study-driving-chavelle-cosmetics-growth-with-improved-visibility-shopify-seo\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: R\u016fst zna\u010dky Chavelle Cosmetics d\u00edky lep\u0161\u00ed viditelnosti \u2013 Shopify SEO"},"content":{"rendered":"

V\u00fdzva<\/strong><\/h2>\n\n\n\n

Chavelle Cosmetics se pot\u00fdkala s n\u00edzkou viditelnost\u00ed a obt\u00ed\u017en\u00fdm z\u00edsk\u00e1v\u00e1n\u00edm z\u00e1kazn\u00edk\u016f ve sv\u00e9m e-shopu na Shopify. Jejich produkty se \u0161patn\u011b zobrazovaly ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (SERP), co\u017e negativn\u011b ovliv\u0148ovalo jejich online prodeje.<\/p>\n\n\n\n

O\u010dek\u00e1v\u00e1n\u00ed<\/strong><\/h3>\n\n\n\n

Zna\u010dka o\u010dek\u00e1vala SEO slu\u017ebu pro Shopify, kter\u00e1 zlep\u0161\u00ed viditelnost produkt\u016f, zv\u00fd\u0161\u00ed organickou n\u00e1v\u0161t\u011bvnost a podpo\u0159\u00ed prodeje i celkov\u00fd obrat.<\/p>\n\n\n\n

\u0158e\u0161en\u00ed<\/strong><\/h3>\n\n\n\n

Libiweb Digital Agency poskytla Chavelle Cosmetics \u0159e\u0161en\u00ed na m\u00edru v oblasti SEO pro Shopify. To zahrnovalo:<\/p>\n\n\n\n

    \n
  • Optimalizaci produktov\u00fdch popisk\u016f <\/li>\n\n\n\n
  • Redesign struktury a navigace webu <\/li>\n\n\n\n
  • Implementaci relevantn\u00edch kl\u00ed\u010dov\u00fdch slov <\/li>\n\n\n\n
  • Budov\u00e1n\u00ed kvalitn\u00edch zp\u011btn\u00fdch odkaz\u016f ke zv\u00fd\u0161en\u00ed viditelnosti obchodu ve vyhled\u00e1va\u010d\u00edch<\/li>\n<\/ul>\n\n\n\n

    Metriky zm\u011bny<\/strong><\/h4>\n\n\n\n

    P\u0159ed:<\/strong> produkty Chavelle Cosmetics se skr\u00fdvaly ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, co\u017e vedlo k n\u00edzk\u00e9 organick\u00e9 n\u00e1v\u0161t\u011bvnosti a omezen\u00fdm prodej\u016fm v jejich Shopify obchod\u011b.<\/p>\n\n\n\n

    Po:<\/strong> Chavelle Cosmetics zaznamenala d\u00edky slu\u017eb\u011b Shopify SEO 37% n\u00e1r\u016fst organick\u00e9 n\u00e1v\u0161t\u011bvnosti sv\u00e9ho obchodu a 18% n\u00e1r\u016fst prodej\u016f v prvn\u00edm m\u011bs\u00edci.<\/strong><\/p>\n\n\n\n

    M\u011b\u0159en\u00ed<\/strong><\/h4>\n\n\n\n

    Vyu\u017eili jsme analytiku Shopify a Google Search Console ke sledov\u00e1n\u00ed zm\u011bn v organick\u00e9 n\u00e1v\u0161t\u011bvnosti, pozic kl\u00ed\u010dov\u00fdch slov a konverzn\u00edho pom\u011bru. D\u00edky tomu jsme mohli p\u0159esn\u011b zm\u011b\u0159it dopad slu\u017eby Shopify SEO.<\/p>\n\n\n\n

    Z\u00e1v\u011br<\/strong><\/h4>\n\n\n\n

    D\u00edky SEO slu\u017eb\u011b od Libiweb se Chavelle Cosmetics poda\u0159ilo zlep\u0161it viditelnost produkt\u016f, p\u0159il\u00e1kat v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f a zv\u00fd\u0161it prodeje na Shopify. Optimalizace obsahu a zlep\u0161en\u00e9 pozice ve vyhled\u00e1va\u010d\u00edch vedly k jasn\u011b m\u011b\u0159iteln\u00e9mu zlep\u0161en\u00ed celkov\u00e9ho v\u00fdkonu zna\u010dky.<\/p>","protected":false},"excerpt":{"rendered":"

    Chavelle Cosmetics zaznamenala 37% n\u00e1r\u016fst organick\u00e9 n\u00e1v\u0161t\u011bvnosti a 18% r\u016fst prodej\u016f b\u011bhem prvn\u00edho m\u011bs\u00edce.<\/p>","protected":false},"author":1,"featured_media":6279,"template":"","categories":[43],"tags":[],"reference":[211],"class_list":["post-2250","showcase","type-showcase","status-publish","has-post-thumbnail","hentry","category-insights","reference-web-design"],"blocksy_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/showcase\/2250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/showcase"}],"about":[{"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/types\/showcase"}],"author":[{"embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/media\/6279"}],"wp:attachment":[{"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/media?parent=2250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/categories?post=2250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/tags?post=2250"},{"taxonomy":"reference","embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/reference?post=2250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}