{"id":7021,"date":"2025-05-24T16:02:46","date_gmt":"2025-05-24T14:02:46","guid":{"rendered":"https:\/\/libiweb.com\/?post_type=showcase&#038;p=7021"},"modified":"2025-05-24T16:02:47","modified_gmt":"2025-05-24T14:02:47","slug":"crm-automation-for-nailmaker-bar-salon","status":"publish","type":"showcase","link":"https:\/\/libiweb.com\/cs\/showcase\/crm-automation-for-nailmaker-bar-salon\/","title":{"rendered":"Automatizace CRM syst\u00e9mu pro salon NailMaker Bar"},"content":{"rendered":"<h3 class=\"wp-block-heading\">1. V\u00fdchoz\u00ed situace<\/h3>\n\n\n\n<p>Salon NailMaker Bar n\u00e1s oslovil s c\u00edlem zefektivnit ka\u017edodenn\u00ed provoz. Jejich st\u00e1vaj\u00edc\u00ed CRM syst\u00e9m umo\u017e\u0148oval klient\u016fm rezervovat procedury (nehty, \u0159asy, obo\u010d\u00ed aj.), ale m\u011bl z\u00e1sadn\u00ed omezen\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rezervace byly pouze zapisov\u00e1ny do Excel tabulky, bez mo\u017enosti jejich automatick\u00e9ho spravov\u00e1n\u00ed.<\/li>\n\n\n\n<li>Zru\u0161en\u00e9 term\u00edny se ukl\u00e1daly jako nov\u00fd \u0159\u00e1dek typu \u201ezru\u0161eno\u201c, bez vazby na p\u016fvodn\u00ed rezervaci.<\/li>\n\n\n\n<li>Zam\u011bstnanci museli ru\u010dn\u011b vyhled\u00e1vat, upravovat nebo mazat z\u00e1znamy.<\/li>\n\n\n\n<li>Nebyly k dispozici \u017e\u00e1dn\u00e9 statistiky o n\u00e1v\u0161t\u011bv\u00e1ch, chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nebo dostupnosti slu\u017eeb.<\/li>\n<\/ul>\n\n\n\n<p>Cel\u00fd syst\u00e9m fungoval jako pasivn\u00ed evidence bez inteligentn\u00ed logiky, co\u017e vedlo ke ztr\u00e1t\u011b \u010dasu a vy\u0161\u0161\u00ed chybovosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Po\u017eadavky klienta<\/h3>\n\n\n\n<p>C\u00edlem bylo p\u0159em\u011bnit jednoduch\u00fd z\u00e1znamov\u00fd syst\u00e9m na funk\u010dn\u00ed n\u00e1stroj, kter\u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um\u00ed nejen zapisovat, ale i automaticky mazat nebo upravit z\u00e1znam, pokud klient rezervaci zru\u0161\u00ed.<\/li>\n\n\n\n<li>P\u0159ipom\u00edn\u00e1 n\u00e1v\u0161t\u011bvy klient\u016fm 24 hodin p\u0159edem e-mailem nebo SMS.<\/li>\n\n\n\n<li>Sleduje historii n\u00e1v\u0161t\u011bv klienta, v\u010detn\u011b po\u010dtu procedur a obl\u00edben\u00fdch slu\u017eeb.<\/li>\n\n\n\n<li>Zahrnuje digit\u00e1ln\u00ed v\u011brnostn\u00ed program, kter\u00fd nahrad\u00ed pap\u00edrov\u00e9 karti\u010dky se zn\u00e1mkami.<\/li>\n\n\n\n<li>Umo\u017en\u00ed sb\u011br zp\u011btn\u00e9 vazby a fotografi\u00ed od klient\u016f po n\u00e1v\u0161t\u011bv\u011b.<\/li>\n\n\n\n<li>Umo\u017en\u00ed personalizaci \u2013 nap\u0159\u00edklad odesl\u00e1n\u00ed narozeninov\u00e9ho p\u0159\u00e1n\u00ed a bonusu e-mailem.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0158e\u0161en\u00ed od LibiWeb<\/h3>\n\n\n\n<p>Nam\u00edsto v\u00fdm\u011bny syst\u00e9mu jsme navrhli roz\u0161\u00ed\u0159en\u00ed st\u00e1vaj\u00edc\u00edho CRM pomoc\u00ed modul\u016f s prvky AI automatizace. V\u00fdsledn\u00e9 \u0159e\u0161en\u00ed pokr\u00fdv\u00e1 n\u00e1sleduj\u00edc\u00ed oblasti:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Automatick\u00e1 spr\u00e1va rezervac\u00ed<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zru\u0161en\u00e9 term\u00edny jsou automaticky odebr\u00e1ny z kalend\u00e1\u0159e bez pot\u0159eby ru\u010dn\u00edho z\u00e1sahu.<\/li>\n\n\n\n<li>Kalend\u00e1\u0159 rozli\u0161uje voln\u00e9, obsazen\u00e9 i zru\u0161en\u00e9 term\u00edny pro lep\u0161\u00ed orientaci person\u00e1lu.<\/li>\n\n\n\n<li>Syst\u00e9m br\u00e1n\u00ed duplicitn\u00edm rezervac\u00edm a kontroluje spr\u00e1vnost \u00fadaj\u016f.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">b) Klientsk\u00e1 komunikace<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159ipom\u00ednky n\u00e1v\u0161t\u011bv 24 hodin p\u0159ed term\u00ednem sni\u017euj\u00ed po\u010det zapomenut\u00fdch rezervac\u00ed.<\/li>\n\n\n\n<li>Po procedu\u0159e klient obdr\u017e\u00ed e-mail s \u017e\u00e1dost\u00ed o hodnocen\u00ed a mo\u017enost\u00ed nahr\u00e1t fotku.<\/li>\n\n\n\n<li>Pokud klient ud\u011bl\u00ed souhlas, salon m\u016f\u017ee fotku vyu\u017e\u00edt na webu nebo soci\u00e1ln\u00edch s\u00edt\u00edch.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">c) Digit\u00e1ln\u00ed v\u011brnostn\u00ed program<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ka\u017ed\u00e1 n\u00e1v\u0161t\u011bva se zapisuje do elektronick\u00e9ho profilu klienta.<\/li>\n\n\n\n<li>Po dosa\u017een\u00ed miln\u00edk\u016f (nap\u0159. 5 n\u00e1v\u0161t\u011bv) klient obdr\u017e\u00ed slevov\u00fd k\u00f3d automaticky.<\/li>\n\n\n\n<li>E-maily s motiva\u010dn\u00edmi zpr\u00e1vami informuj\u00ed klienty o dosa\u017een\u00e9m pokroku.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">d) Personalizace a podpora v\u011brnosti<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do syst\u00e9mu jsme p\u0159idali pole pro datum narozen\u00ed.<\/li>\n\n\n\n<li>Klienti dost\u00e1vaj\u00ed automatick\u00e9 narozeninov\u00e9 p\u0159\u00e1n\u00ed spolu se slevou, co\u017e zvy\u0161uje n\u00e1vratnost.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. V\u00fdsledky<\/h3>\n\n\n\n<p>Po nasazen\u00ed \u0159e\u0161en\u00ed od LibiWeb salon NailMaker Bar zaznamenal m\u011b\u0159iteln\u00e9 i kvalitativn\u00ed p\u0159\u00ednosy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00daspora \u010dasu: o v\u00edce ne\u017e 60 % m\u00e9n\u011b ru\u010dn\u00edho zpracov\u00e1n\u00ed rezervac\u00ed.<\/strong><\/li>\n\n\n\n<li><strong>Sn\u00ed\u017een\u00ed chybovosti: eliminace ztracen\u00fdch nebo \u0161patn\u011b zpracovan\u00fdch objedn\u00e1vek.<\/strong><\/li>\n\n\n\n<li><strong>Zv\u00fd\u0161en\u00e1 n\u00e1vratnost: o 30 % v\u00edce klient\u016f se vrac\u00ed d\u00edky v\u011brnostn\u00edmu syst\u00e9mu.<\/strong><\/li>\n\n\n\n<li><strong>Lep\u0161\u00ed p\u0159ehled: person\u00e1l m\u00e1 v\u017edy aktu\u00e1ln\u00ed informace o dostupnosti, historii klient\u016f i kalend\u00e1\u0159i.<\/strong><\/li>\n\n\n\n<li><strong>Obsah pro marketing: salon z\u00edsk\u00e1v\u00e1 autentick\u00e9 recenze a fotografie pro propagaci na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Z\u00e1v\u011br<\/h3>\n\n\n\n<p>Spolupr\u00e1ce mezi NailMaker Bar a LibiWeb ukazuje, \u017ee i na prvn\u00ed pohled jednoduch\u00e9 syst\u00e9my lze efektivn\u011b transformovat pomoc\u00ed automatizace. D\u00edky na\u0161emu z\u00e1sahu se z neefektivn\u00edho CRM stal n\u00e1stroj, kter\u00fd nejen \u0161et\u0159\u00ed \u010das, ale aktivn\u011b podporuje r\u016fst a loajalitu z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>M\u00e1te podobn\u00e9 v\u00fdzvy ve sv\u00e9m podniku? <\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9a1af7f\" data-block-id=\"9a1af7f\"><style>.stk-9a1af7f .stk--block-align-9a1af7f{align-items:center !important;}.stk-9a1af7f-column{--stk-columns-spacing:0px !important;--stk-column-gap:25px !important;row-gap:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-9a1af7f stk-block-content stk-content-align stk-9a1af7f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-97edb1e\" data-v=\"4\" data-block-id=\"97edb1e\"><style>@media screen and (min-width:690px){.stk-97edb1e {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-97edb1e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-97edb1e-inner-blocks\">\n<p class=\"has-medium-font-size\">Poj\u010fme V\u00e1m vytvo\u0159it n\u011bco v\u00fdjime\u010dn\u00e9ho.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bb3adc1\" data-v=\"4\" data-block-id=\"bb3adc1\"><style>@media screen and (min-width:690px){.stk-bb3adc1 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bb3adc1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bb3adc1-inner-blocks\">\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fb3f54e\" data-block-id=\"fb3f54e\"><style>.stk-fb3f54e .stk-block-button, .stk-fb3f54e .stk-block-icon-button{flex:1 0 0% !important;}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b5cf827\" data-block-id=\"b5cf827\"><style>.stk-b5cf827 .stk-button{background:#fcb900 !important;}.stk-b5cf827 .stk-button__inner-text{font-size:1.2rem !important;color:var(--theme-palette-color-4, #0A1821) !important;font-weight:800 !important;}@media screen and (max-width:999px){.stk-b5cf827 .stk-button__inner-text{font-size:1.2rem !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/libiweb.com\/cs\/contact\/\" title=\"contact\"><span class=\"has-text-color stk-button__inner-text\">Kontaktujte n\u00e1s<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Jak se salon NailMaker posunul od pomal\u00e9ho, zdlouhav\u00e9ho a chybov\u00e9ho syst\u00e9mu k automatizovan\u00e9mu \u0159e\u0161en\u00ed, kter\u00e9 zlep\u0161ilo z\u00e1kaznickou zku\u0161enost, sn\u00ed\u017eilo mno\u017estv\u00ed ru\u010dn\u00ed pr\u00e1ce a podpo\u0159ilo r\u016fst tr\u017eeb.<\/p>","protected":false},"author":1,"featured_media":7024,"template":"","categories":[],"tags":[],"reference":[212],"class_list":["post-7021","showcase","type-showcase","status-publish","has-post-thumbnail","hentry","reference-automation"],"blocksy_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/showcase\/7021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/showcase"}],"about":[{"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/types\/showcase"}],"author":[{"embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/media\/7024"}],"wp:attachment":[{"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/media?parent=7021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/categories?post=7021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/tags?post=7021"},{"taxonomy":"reference","embeddable":true,"href":"https:\/\/libiweb.com\/cs\/wp-json\/wp\/v2\/reference?post=7021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}