CRM Automation for NailMaker Bar Salon

1. Initial Situation

NailMaker Bar contacted us with the goal of improving the efficiency of their daily operations. Their existing CRM system allowed clients to book appointments for various services (nails, lashes, eyebrows, etc.), but it had major limitations:

• Reservations were simply recorded into an Excel sheet without any automated management.
• Cancellations were logged as new entries marked “cancelled,” without linking them to the original appointment.
• Staff had to manually search, edit, or delete records.
• There were no tools to track client behavior, visit frequency, or service popularity.

The system served only as a passive record-keeping tool, leading to time loss and frequent errors.

2. Client Requirements

The client wanted to upgrade their CRM into a functional tool that could:

• Automatically remove or update appointments when clients cancel.
• Remind clients of their visit 24 hours in advance via email or SMS.
• Track visit history, including how often a client comes and which services they prefer.
• Include a digital loyalty program to replace paper stamp cards.
• Collect feedback and photos from clients after each visit.
• Enable personalized communication, such as sending birthday greetings and bonuses via email.

3. LibiWeb’s Solution

Instead of replacing the CRM, we enhanced the existing system by integrating AI-powered automation modules. The final solution covered the following areas:

a) Automated Appointment Management

• Cancelled bookings are now automatically removed from the calendar—no manual work needed.
• The calendar shows available, booked, and cancelled slots clearly for easy staff access.
• The system checks for duplicates and ensures accurate client data.

b) Client Communication

• Visit reminders are sent 24 hours in advance, reducing no-shows.
• After each procedure, clients receive an email asking for feedback and an optional photo upload.
• With consent, the salon can use submitted photos for its website or social media.

c) Digital Loyalty Program

• Each client visit is digitally recorded and tracked.
• After specific milestones (e.g. 5 visits), the system automatically sends a discount code.
• Motivational emails keep clients informed of their progress and upcoming rewards.

d) Personalization & Retention

• A new birthday field was added to the CRM.
• On their birthday, clients receive an automatic greeting and discount offer—boosting retention.

4. Results

After implementing the automation solution from LibiWeb, NailMaker Bar achieved both measurable and qualitative improvements:

• Time savings: Over 60% reduction in manual reservation management.
• Error reduction: No more lost or mismanaged appointments.
• Higher retention: 30% increase in returning clients thanks to the loyalty program.
• Improved oversight: Staff always have access to real-time data on appointments and client history.
• Marketing content: The salon now collects authentic reviews and photos for social media promotion.

5. Conclusion

The partnership between NailMaker Bar and LibiWeb shows how even simple systems can be transformed through smart automation. What was once a basic record-keeping tool is now a dynamic CRM that saves time, improves customer loyalty, and supports business growth.

Do you face similar challenges in your business?