NovaLiving’s Real Estate Automated Lead Handling, Listing Creation, and Client Communication

1. Initial Situation

NovaLiving, a growing real estate agency, was struggling to keep up with demand. They received a high volume of property inquiries, but leads were scattered across multiple channels; web forms, social media, and third-party listing platforms.

Agents spent hours every week manually:

• Responding to inquiries
• Scheduling viewings
• Researching property surroundings
• Writing listing descriptions
• Creating email and social media content

This slowed down operations, led to missed opportunities, and stretched the team thin.

2. Client Requirements

NovaLiving approached LibiWeb with a clear goal: streamline internal workflows and enhance the client experience. Specifically, they needed a system that could:

• Centralize and qualify property leads
• Automate client communication and viewing scheduling
• Speed up property listing creation, including neighborhood research
• Generate web, email, and social media content
• Improve post-viewing follow-up and engagement

3. LibiWeb’s Solution

We built a tailored automation system that enhanced NovaLiving’s existing CRM and digital tools. The result: faster lead response, smarter content workflows, and improved operational efficiency.

a) Centralized Lead Management

• All inquiries from the website, Facebook, and listing platforms now feed into one CRM.
• Leads are automatically tagged, prioritized, and assigned to the right agent.
• Clients receive personalized auto-replies within minutes.

b) Smart Scheduling & Reminders

• Clients can book viewings online via an integrated calendar.
• Automatic email/SMS reminders are sent 24 hours before the appointment.
• Post-viewing feedback forms are triggered automatically.

c) AI-Driven Property Listing Creation

• Instead of researching and writing listings manually, agents now use a smart content tool that pulls local data (schools, transit, amenities) from Google and turns it into polished, SEO-friendly descriptions.
• Listings are consistent, informative, and ready in minutes, not hours.

d) Automated Marketing Content

• AI tools generate property-specific content for:
  • Emails to buyer and seller segments
  • Web pages and landing pages
  • Social media posts promoting listings or recent sales
• Agents save hours weekly and maintain consistent messaging across channels.

e) Post-Sale Follow-Up

• After a sale or rental, clients receive automated thank-you emails and review requests.
• Referral messages are scheduled over time to keep NovaLiving top-of-mind.

4. Results

• Lead response time cut from 12 hours to under 15 minutes
• Viewing no-shows reduced by 40%
• Listing creation time cut by 50%, with better local detail and SEO impact
• Content production 3× faster, enabling a steady marketing cadence
• Administrative workload reduced by 30%, freeing agents to focus on closing deals
• Lead-to-client conversion increased, driven by faster, more personalized communication

5. Conclusion

By partnering with LibiWeb, NovaLiving turned slow, manual workflows into a fast, intelligent system that supports agents, impresses clients, and drives results.

From smarter lead management to automated listing research and content generation, the agency now operates with greater consistency, speed, and scalability without growing their team.